About us

Once upon a time...

...Greenland was mostly known as a vast island in the High North, covered in snow and ice. It still is, featuring an almost unreal, pure and clean environment with exceptionally few people to affect the local nature directly. EVERY DAY the inhabitants would defy the harsh climate and benefit from the wild fauna and flora that still manages to thrive here.

One day, the ancient Inuit people learned that the lush, coastal vegetation that gave the island its name was especially potent. A natural selection process where plants and herbs grows slowly beneath the cold surface – until they for a brief moment flourish, allowing for careful handpicking by the Inuit people.

Because of that, the Inuit would use extracts from the unique plants and herbs to develop a special care for their hair and skin that could withstand the tough conditions of living a life outdoors.

Many centuries later…

…entrepreneurial minds found a way to recreate the formula into premium, organic and natural hair- and skin care products. A formula that fitted the growing consumer appetite for alternative and more sustainable personal care brands. A product based in the pure, clean environment that is still to be found in Greenland where only few people live and many areas are still untouched by man.

UNTIL FINALLY InuaCare became established as a leading brand to preserve the natural beauty of its customers by finding Inua – the unique use of Greenland nature itself as a way to preserve your natural self and thereby avoiding all harmful additives.